politalX Politics Store - Fashion Marketing: Contemporary issues: Contemporary Issues

List Price: £25.99
Our Price: £18.71
Availability: Usually dispatched within 24 hours
Manufacturer: Butterworth-Heinemann

Average Customer Rating: Average rating of 5.0/5

Binding: Paperback
Dewey Decimal Number: 391.00688
EAN: 9780750668972
ISBN: 0750668970
Label: Butterworth-Heinemann
Manufacturer: Butterworth-Heinemann
Number Of Items: 1
Number Of Pages: 352
Publication Date: 2006-11-24
Publisher: Butterworth-Heinemann
Studio: Butterworth-Heinemann

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Editorial Reviews:

Spotlight customer reviews:
Customer Rating: Summary: This is an excellent book. Comment: This is an excellent book covering the complexities of the global fashion industry. There are excellent chapters on globalization, supply chain, branding, innovation, design, trends and online strategies. It is a recommended read for all my students.