politalX Politics Store - Fashion Brands: Branding Style from Armani to Zara
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List Price: £18.99
Our Price: £18.97
Availability: N/A
Manufacturer: Kogan Page Ltd
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Average Customer Rating: 
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Binding: Hardcover
Dewey Decimal Number: 746.920688
EAN: 9780749442996
ISBN: 0749442999
Label: Kogan Page Ltd
Manufacturer: Kogan Page Ltd
Number Of Items: 1
Number Of Pages: 243
Publication Date: 2005-07-03
Publisher: Kogan Page Ltd
Studio: Kogan Page Ltd
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Spotlight customer reviews:
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Customer Rating:
Summary: great
Comment: This book gives a real incite into the fashion industry and, unlike many informative books, is a great read too. I couldn't put it down and found it really fascinating. Highly recommended.
Customer Rating:
Summary: A complete guide to the fashion BUSINESS!
Comment: This book is essential reading for anyone interested in fashion or thinking of going into this field of work. I have been in the industry for 10 years and most of the experiences and thoughts i have had are included in this book. A complete guide to the fashion business from how fashion magazine never criticise their paymaster's (the designers!) and how global brands are turning people away from designer wear.
An excellent book for anyone interested or thinking of going into the fashion business
Customer Rating:
Summary: Highly Recommended!
Comment: If you want to understand the true meaning of style, the fashion world can explain it. No other industry is as adept at transforming a commodity into an art form, and doing so repeatedly on a seasonal basis. Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business. His wide-ranging book covers everything from fashion photography to haute couture, modeling agencies, accessories, second hand clothes and even the history of department stores. He goes into journalistic detail about established and avant-garde designers, photographers, ad agencies and trend consultants who work side by side to sell image to the public. This is a serious book, complete with the URL's of key Web sites, and profiles of the top designers who create brands. Tungate goes inside fashion firms that know how to sell dreams and illusions made of Italian fabrics and fine leather. We recommend this book to marketers - even those who are not fashion minded - who want to rejuvenate their creativity and pick up some new sources of inspiration and style.
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