Customer Rating:  
Summary: Sobering reading
Comment: Think advertising doesn't affect you, right? You're above all that. That's what I thought too. Then I read this book. Makes sense really, after all, EVERYBODY thinks it doesn't influence them at all - so why would advertisers bother to continue?This is a fascinating and frightening book. It details different ways that advertisers target their audience - particularly shocking is the way that children are targetted. It also actually shows a lot of the adverts - I found it very useful to look at the advert being described and it was interesting just to see all the adverts. It does veer off into some quite strong feminism in one chapter, and I have only given it four stars for that reason, but that is a very personal thing (sorry!). Interesting, informative but very, very readable.
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