Customer Rating:  
Summary: Overated
Comment: I was initially excited by this book but was dissapointed that
1) The industry has moved so fast that parts are no longer relevant
and
2) The six figure claim is highly unattainable.
-- Lee
Customer Rating:
Summary: Brilliant, comprehensive introduction to professional blogging
Comment: This is an excellent resource for anyone with an interest in professional blogging. If you have yet to launch your first "pro" blog, buy it today: I wish this had been available before I started mine (The Office Diet) back in January!
Darren Rowse is probably the biggest name in the world of blogs-about-blogging: owner of ProBlogger.com & the Digital Photography School blog and a founding member of the B5 media blog network. He's an expert who can still talk at a level which makes sense to beginners, and in this book, he and Chris Garrett (also an excellent and very well known blogger and blogging consultant) go through the process of creating a professional blog from choosing your topic to promoting, marketing, even selling your blog.
My one reservation when I began reading this book was that I feared it might be too "beginnery" (I've delved deep into the archives on Darren's ProBlogger.com and gleaned a great deal from there.) However, the early chapters were a useful brush-up of knowledge I was a little patchy on in places, and some of the later chapters -- such as those on selling and "flipping" blogs -- have given me a real insight into the high end of blogging!
Even if you're just thinking about starting a "pro" blog, you need this book. And if I've not convinced you yet, check out Darren and Chris's sites, both of which have an amazing wealth of free content. If you like what you read there, you'll love the book. Invest a few pounds and a few hours on it to truly boost your potential for blogging success long-term.
If I make it big with my next blog, I'm pretty sure who'll deserve the thank-you notes...
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