politalX Politics Store - Marketing to the Social Web: How Digital Customer Communities Build Your Business
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List Price: £15.99
Our Price: £15.99
Availability: Usually dispatched within 24 hours
Manufacturer: John Wiley & Sons
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Average Customer Rating: 
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Binding: Hardcover
Dewey Decimal Number: 658.872
EAN: 9780470124178
ISBN: 0470124172
Label: John Wiley & Sons
Manufacturer: John Wiley & Sons
Number Of Items: 1
Number Of Pages: 240
Publication Date: 2007-07-06
Publisher: John Wiley & Sons
Studio: John Wiley & Sons
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Spotlight customer reviews:
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Customer Rating:
Summary: Marketing guide for online communities
Comment: At first glance, this is yet another cover of a familiar tune: Get online because it is the next big thing! Hurry, hurry! However, within a few pages author Larry Weber introduces the one thing missing from most of these refrains: hard data. He provides statistics that document precisely how the marketing landscape is changing, then goes on to analyze what this information means for business. Almost as refreshing, Weber is careful to point out where information does not exist, often calling for new metrics or a software tool that will give statistical substance to the visceral understanding of Web-savvy marketers. Weber reviews case studies that demonstrate approaches that have worked, as well as some glorious and instructive failures. He builds on these to develop a set of principles and tactics readers can use to develop a realistic strategy for online marketing. getAbstract recommends his book to established businesses that wish to get into online marketing and to all would-be Internet entrepreneurs.
Customer Rating:
Summary: Does what it says on the tin
Comment: Many of the leading books like The Cluetrain Manifesto have a tone and viewpoint that is at best preachy towards marketers and at worst downright hostile. Marketing and the libertarian belief system at the centre of the web community from the EFF to the blogosphere seem to be diametrically opposed. Its kind of like that Bill Hicks sketch that starts off `marketers kill themselves'.
Marketing to the Social Web - How digital customer communities build your business by Larry Weber is less of a lecture berating marketers and more like a discussion over beer and pretzels. Weber contextualises the online environment and explains where marketers should get involved, including strategies for successful participation. The book is written in an accessible manner and made excellent reading on the tube.
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