politalX Politics Store - The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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List Price: £15.99
Our Price: £10.39
Availability: Usually dispatched within 24 hours
Manufacturer: John Wiley & Sons
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Average Customer Rating:  
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Binding: Hardcover
Dewey Decimal Number: 658.872
EAN: 9780470113455
ISBN: 0470113456
Label: John Wiley & Sons
Manufacturer: John Wiley & Sons
Number Of Items: 1
Number Of Pages: 304
Publication Date: 2007-06-12
Publisher: John Wiley & Sons
Studio: John Wiley & Sons
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Spotlight customer reviews:
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Customer Rating:
Summary: All the ideas of online marketing in one book
Comment: This books explores various forms of online marketing possibilities in good detail. Many case examples give an insight into the online marketing of different business types, from small and local to big and global companies. The best part, however, is the final section with hands-on tips on online marketing implementation and links to many online information sources. Definately a good starting point for anyone interesting in going into online marketing!
Customer Rating:
Summary: A good read if you are new to internet. That's all there is to it.
Comment: If I get one good idea from each book I read, I'm quite happy.
This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.
This book is probably good for newbies to online (and social) media (i.e. they who don't know what a blog is), but I certainly cannot recommend it for "advanced users".
For the former it's a nice kickstart, for the latter it's merely an overview of what you already know and hence a waste of precious time.
Customer Rating:
Summary: this is a bad boring book...
Comment: this book is really bad!! other than telling us that blogs are the new PR and that content is king, nothing is NEW, the book keeps repeating itself..i dont reccomend it to anyone!
Customer Rating:
Summary: Authoritative and eminently readable
Comment: Reputed consultant and keynote speaker David Meerman Scott hits the bull's eye with a timely, well-written and thoroughly enjoyable book that does just 'what it says on the tin'.
Full of relevant examples and in a conversational tone, Mr Meerman Scott reveals the new rules of PR and online marketing and shows how to engage in a meaningful dialogue with clients and stakeholders bypassing the traditional media stronghold on information.
Not to be missed.
Customer Rating:
Summary: Excellent resource for online marketing
Comment: My business targets pre-start ups, new businesses and established businesses and I have found this book extremely helpful in its extensive detail about the ever-increasing opportunities for companies to promote themselves online. If you have a limited marketing budget this book will give you lots of ideas which can be implemented at a manageable cost. As a marketing strategist who always insists on goal setting and target audience definition as a starting point for any business or business project, I particularly liked Section III, which deals with establishing organisational goals and identifying buyer personae for products and/or services. An excellent resource which is very relevant to the modern world of online marketing.
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