politalX Politics Store - Advertising as Communication (University Paperbacks)

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Manufacturer: Routledge

Average Customer Rating: Average rating of 4.0/5

Binding: Paperback
Dewey Decimal Number: 659.1
EAN: 9780415027816
ISBN: 0415027810
Label: Routledge
Manufacturer: Routledge
Number Of Items: 1
Number Of Pages: 256
Publication Date: 1982-11-18
Publisher: Routledge
Studio: Routledge

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Customer Rating: Average rating of 4/5

Summary: Inciteful and interesting, if a little dated.
Comment: For the history of advertising, Gillian Dyer's work cannot be faulted. She is the first person to look for when researching this subject. This book however, was written twenty ago and seems a little dated- as the current trends have developed. The fundamentals of advertising have not changed, however, and they are illustrated with precision and clarity. For a beginner in the field, this is a great way to get started.

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